The Black Eyed Peas Play Live At The UEFA Championship League Final

UEFA and Pepsi® celebrated football fandom with a star-studded live music ceremony featuring the Black Eyed Peas at the UEFA Champions League Final 2017. The Final, which is the most watched annual sporting event in the world, was played this year at National Stadium in Cardiff, Wales on June 3 and aired in more than 220 markets.

Soccer fans across the globe enjoyed year two of the “UEFA Champions League Final Opening Ceremony presented by Pepsi” to once again merge the worlds of music, entertainment and sports in a high-energy performance of chart-topping hits from The Black Eyed Peas.

“We’re planning on harnessing the excitement of the fans in the stadium and all those tuning in to the UEFA Champions League Final,” said will.i.am of The Black Eyed Peas before the performance. “As football fans ourselves, we know how much this game means to those watching from the stands, their homes and with friends. This performance means just as much to us. We’re planning an unforgettable show.”

Championship Edition BUTTONS 

Championship Edition BUTTONS 


The Interview

We got a chance to catch up with i.am+ Founder & CEO will.i.am for an exclusive interview before he flew to prepare for the UEFA Championship festivities, where he reminisced about Super Bowl XLV and reuniting on stage with the Black Eyed Peas. 

“We’re planning on harnessing the excitement of the fans in the stadium and all those tuning in to the UEFA Champions League Final,” said will.i.am of The Black Eyed Peas. “As football fans ourselves, we know how much this game means to those watching from the stands, their homes and with friends. This performance means just as much to us. We’re planning an unforgettable show.”

The fans are expecting an experience, and an experience is what we'll get according to Pepsi®.  “Pepsi will tap into fan passion for football – beyond the game on the pitch - by once again bringing headlining music to one of the world’s most notable sports events, with unmatched global scale,” said Natalia Filippociants, Senior Director, Brand Marketing, PepsiCo. “We know how much the UEFA Champions League Final means to football fans and we’re excited to honor that passion with a blockbuster performance by The Black Eyed Peas at the Opening Ceremony.”